Our Story
Carlos Rocha
Chief Executive Officer
When I was a child, I was raised not just by my family, but quietly watched over by my elderly neighbors. They were a husband and wife who treated me like their own grandson. I still remember one afternoon when I fell hard off my bike. Before I could even stand up, my neighbor gentle, strong, and steady was there, lifting me up and making sure I was okay. In that moment, I looked up at him the way a child looks up to someone they trust completely. Years later, he passed away from cancer. His wife was suddenly alone.
For a long time, her only constant companion was her dog. I watched as the house that once felt full of warmth grew quieter, lonelier. Still, she remained kind, gracious, and strong. When she was later diagnosed with cancer herself, she asked me for something I will never forget; she wanted me to be the one to shave her head. It was an act of trust, love, and connection that went far beyond words. We shared a bond that was simple, honest, and deeply human. After months of fighting, she passed away. But what she gave me stayed.
As I grew older, that experience shaped who I became. I initially felt called to help others through mental health support, driven by a desire to be present for people in their most vulnerable moments. Over time, my purpose became clearer. I remembered how lonely my neighbor had been after losing her husband and how powerful simple presence can be.
That is why this company exists. We believe companionship is not a luxury it’s essential. Older adults deserve to feel seen, valued, and supported, not just physically but emotionally. Families deserve peace of mind knowing their loved ones are not alone. This work is personal to me. It’s rooted in lived experience, compassion, and respect.
We don’t just provide services we show up, we listen, and we care. Because sometimes, the smallest acts of companionship leave the greatest legacy.